About Florya

Florya was born from the desire to celebrate femininity in an elegant, delicate and contemporary way. We are a global women’s fashion brand that believes dressing well goes beyond trends — it’s about feeling confident, comfortable and authentic at every stage of life. Each piece is thoughtfully designed to accompany the modern woman with softness, sophistication and purpose.

We operate in the women’s fashion segment, offering elegant clothing, gloves, socks and, in the future, swimwear, always focusing on timeless design, premium quality and accessible prices. Our commitment is to curate products that combine beauty, functionality and exclusivity, while respecting values such as social responsibility, awareness and care in every detail.

We believe in an elegance that doesn’t need to be loud to be noticed. That’s why Florya communicates in an intimate, feminine and welcoming way, creating a light and inspiring experience — from the first contact with the brand to the moment each piece becomes part of your day.

Florya is for women who bloom naturally, who see beauty in simplicity and who choose brands that truly reflect who they are. Welcome to Florya.